PetCare

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An application designed to simplify pet parenting by offering personalized services like grooming, boarding, vet consultations, and real-time updates for a seamless and caring experience.

Role

Product Designer

Project

Self

Timeline

1 Month (2024)

Tools Used

Figma

Overview

Prompt

A seamless pet parenting solution that integrates grooming, boarding, vet consultations, and personalized updates, designed to enhance user engagement and simplify the lives of pet owners.


This project was completed with the motive of reflecting a human-centered approach and innovative solutions to real-world pet care challenges."

Design Process

Problem Statement

Many pet owners face challenges in managing their pets' daily needs, such as grooming, vet care, and boarding. These fragmented experiences lead to stress, inconvenience, and missed opportunities to keep pets happy and healthy.

Understanding the Market

Research

The objective was to uncover user pain points, behaviors, and expectations around managing pet care, and to identify gaps in existing solutions.

Approach:


  • Competitor Analysis: Reviewed top pet care apps to assess strengths and weaknesses.

    • Findings: Lack of service integration (e.g., grooming + boarding) and impersonal user experiences.


  • User Surveys: Connected with over 50 pet owners to understand their needs and frustrations.

    • Insights:

      • Users struggle to track pet health and manage multiple bookings.

      • Real-time updates on pet care services are highly valued.

      • Timely reminders and consolidated pet profiles are essential.


Key Takeaway: Users want a seamless, personalized experience that combines pet services, tracks progress, and simplifies pet management.

Understanding the User

Empathize

The objective was to create user-centered solutions by deeply understanding their emotions, motivations, and challenges.

Personas:


  1. The Busy Professional:

    • Priorities: Fast booking and real-time updates.

    • Pain Points: Forgetting vaccinations and juggling multiple apps.

  2. The First-Time Pet Owner:

    • Priorities: Educational content and guided care.

    • Pain Points: Overwhelmed with pet health requirements.

  3. The Pet Enthusiast:

    • Priorities: Detailed progress tracking and customization.

    • Pain Points: Fragmented services with limited personalization.


Empathy Map Highlights:


  • Think: "How do I keep everything organized?"

  • Feel: Concerned, busy, but hopeful for a better solution.

  • Say: "I wish there was one platform for everything!"

  • Do: Depend on memory or scattered tools to manage pet care.


User Stories:


  • "As a pet parent, I want reminders for vaccinations so I can ensure my pet stays healthy."

  • "As a first-time owner, I want an app that educates me about my pet’s needs."

  • "As a professional, I want to book grooming and boarding together to save time."

Integrating Research and Empathize

How it shaped the design ?

01

Pupdates Section : A centralized hub for progress updates and reminders.

02

Integrated Services : Simplified the booking of combined services (e.g., grooming during boarding).

03

Personalized Home Screen : Tailored recommendations and user-specific greetings to enhance engagement.

Design

Mobile Screens

Design Overview

Key Features

  1. Personalized Home Screen


  • Dynamic greetings tailored to the time of day.

  • Quick location-based recommendations for pet services nearby.

  • Seasonal services section aligned with user needs (e.g., Winter Care tips).

  • Top-rated pet boarding options for easy access.


  1. Comprehensive Pet Profiles


  • Add detailed profiles for pets, including name, type, age, vaccination status, and upcoming plans.

  • Easy access to past services and health updates.


  1. All-in-One Service Booking


  • Categorized services by type (grooming, boarding, vet care) and pet type (dogs, cats, birds, etc.).

  • Simplified multi-service booking, e.g., grooming during boarding.

  • Clear service descriptions and pricing for transparency.


  1. Pupdates (Real-Time Notifications)


  • Status updates for pets during services, such as "Pepper is at Furdo Spa – Bathing Completed!"

  • Earn rewards like "Pupcoins" for user loyalty.

  • Important alerts such as vaccination reminders and personalized tips.


  1. Veterinarian Support


  • Book appointments, access emergency help, or consult online directly through the app.

  • Contact verified veterinarians nearby with ratings and reviews.

  • Health tips and articles to support proactive pet care.

  1. Caretaker Dashboard (Conceptual Feature)


  • Special dashboard for pet boarding caretakers to manage the pets under their care.

  • View pet profiles, services booked, and vaccination status during the stay.


  1. Intuitive Cart & Discounts


  • Summarized list of services with descriptions, price breakdowns, and discounts applied.

  • Easy "Add More" or "Checkout" options to streamline the booking process

    .

  1. Delightful Micro-Interactions


  • Loader animations featuring a cat and dog during screen transitions, enhancing user engagement.

  • Playful yet informative text during animations, like "Tying a cute bow" or "Fetching treats."


  1. Visual Accessibility


  • Large, tappable buttons, readable fonts, and high-contrast text for inclusivity.

  • Clean layouts and navigation for a clutter-free experience.


  1. Future-Ready Features


  • Potential for voice commands to book services.

  • AI-based recommendations for service combinations or health insights based on pet data.

Takeaways

Strengths

  1. All-in-One Solution:

    • Integrated features like service booking, updates, and personalized recommendations in one platform.

  2. Enhanced Usability:

    • Focused on simplicity and accessibility to accommodate users with diverse technical expertise.

  3. Emotional Connection:

    • Designed micro-interactions, like "Pupdates," to foster a stronger bond between users and their pets.

  4. Scalability:

    • Conceptualized features like the caretaker dashboard to extend functionality for other user roles.

Challenges

  • Balancing simplicity with feature richness.

  • Addressing diverse user personas without overwhelming the interface.

Improvements

Future iterations could include voice commands for accessibility and additional AI-based recommendations for user convenience.